Executive Committee

Simone de Been

Simone is the Chief Executive Officer of the Kalgoorlie-Boulder Chamber of Commerce & Industry Inc (KBCCI). Simone joined the KBCCI in 2017, bringing a wealth of experience in local government, project management and small to medium business enterprise knowledge. Simone was elected as the Secretary/Treasurer of the RCCIWA Executive Committee in 2020 and in April of 2022 was appointed the interim President.

Simone and her husband also own a small local engineering business in the Goldfields and knows firsthand the opportunities and challenges that come with owning a small business. Simone is passionate about seeing Kalgoorlie-Boulder grow, connecting people and businesses and building strong relationships in the community and looking forward to getting involved in assisting businesses on a regional level.

Chantelle King
Vice President

Chantelle is the CEO of the Onslow Chamber of Commerce & Industry and has been a part of the Onslow CCI since 2014. OCCI is an independent organisation providing advocacy & representation, networking & events and business support for Onslow’s dynamic business community. Since becoming incorporated in 2004, the OCCI has grown its membership to more than 100 businesses and has developed a reputation as a highly credible business sector champion. Chantelle was elected as a general member of the RCCIWA Executive Committee in 2021 and was appointed Secretary Treasurer in April 2022.

Chantelle’s leadership has been key to the growth and success of the OCCI, transitioning the chamber from a volunteer run entity with minimal services, to a core part of today’s Onslow business landscape. This role has allowed Chantelle to represent and champion the needs of the local Onslow businesses and her love for the Onslow community has often driven her to go above and beyond the usual Chamber role.

Rik Soderland

With a diverse business background spanning multiple industries, Rik has spent the majority of his career in regional and remote Australia. He now calls the small Wheatbelt town of Tammin home and joined the Wheatbelt Business Network (WBN) team in 2022 as CEO.

Rik is passionate about building positive and collaborative relationships with members, Government agencies and key stakeholders. Open and transparent communication are fundamental attributes that Rik believes are critical to achieving positive outcomes for the Wheatbelt business community.


Joanne Fabling
General Committee Member

Moving back to her birthplace in the Mid West six years ago following a successful career in the corporate sector managing Australian and Overseas Companies Share Registries, has seen Joanne Fabling taking up the role of CEO at the Mid West CCI.

Joanne is passionate about elevating the importance of the regions as the backbone of the economy, and as a big picture thinker knows that growing regional opportunities comes with strong relationships and collaboration. Joanne is living her purpose for connecting businesses with opportunities and is passionate advocate for the Mid West region and lifestyle she enjoys with her family.

Sarah Booth
General Committee Member

At the helm of the Exmouth CCI is CEO Sarah Booth, a passionate entrepreneur, creative thinker, and dedicated leader. With her background in running a creative agency, Sarah brings invaluable experience in design and marketing to the Exmouth CCI, while also being a creative force for positive change in her local community.

Joining the Exmouth CCI in 2021, Sarah passionately represents the Chamber's strategic direction, leads the development and implementation of marketing and communication plans, and efficiently manages all aspects of activities, workshops, and events associated with various projects. Sarah is dedicated to ensuring the organisation thrives and contributes to the prosperity of Exmouth's local business community.

Kitty Prodonovich
Chief Executive Officer

Kitty is the CEO of the Regional Chambers of Commerce and Industry of WA, a position she has held since 2012. Kitty has previously held the positions of Presidents of both the RCCIWA (2005 – 2010) and the Kalgoorlie-Boulder CCI (2003-2005) and has owned two small businesses in Kalgoorlie-Boulder, the first one at the age of 21.

Kitty’s involvement with a regional Chamber of Commerce began in 1991, and she is a strong and driven advocate for regional business communities. Until November 2018 Kitty was the Chair of the board of the Small Business Development Corporation and currently sits on the General Council of CCIWA and is a Non – Executive Director on the board of Keystart Home Loans.